---
title: "BigCommerce Stores: Video Ads by Product | AIUGCAdGenerator"
url: https://aiugcadgenerator.com/ugc-ads/stores/bigcommerce-stores/
last_updated: 2026-10-15
---

# BigCommerce stores: choosing which product the ad leads with

BigCommerce describes itself as an Open SaaS ecommerce platform for B2C and B2B brands, with Multi-Storefront for running several storefronts from one store and B2B tools such as customer groups, price lists and quotes. With hundreds of products, the hardest creative decision is often which one a paid social shopper should meet first, and which page they land on after the tap. AIUGCAdGenerator turns a product URL or a written brief into a campaign of three finished UGC-style video ads, so one hero product can be introduced three different ways before the rest of the catalog takes over.

Choosing products, landing pages and audiences stays with you. The ads are creative to review and test, and no advertising results are promised.

[Create my three ads](https://app.aiugcadgenerator.com/sign-up)

## From a hero product to three finished ads

1. **Choose the product that opens the door** Paste the URL of the product page you want new shoppers to meet first, or describe it: who buys it, what it replaces, which option to feature and what else in the catalog a buyer usually adds. A URL or a brief is enough.
2. **Spend a credit on one product** Pick a plan, choose a campaign credit and confirm the request for that product. Saving or paying does not start production by itself; a large catalog usually means one confirmed campaign per hero product.
3. **Test the entry point** Three ads about that one product reach you 24 to 72 hours after your campaign request is accepted. Check each claim against the product page and the retail price list, then decide which to test in your own ad account.

## Catalog decisions to settle in the brief

A big catalog gives a campaign too many places to start. These choices narrow it down.

- **The gateway product**: If your store has one item that new customers tend to buy first, such as a starter kit, a best known flavor or a core tool, lead with that item and say what usually follows it in the cart.
- **Retail price, not trade price**: BigCommerce B2B tools can show different prices to different customer groups. Give the brief the retail price and wording a public shopper sees, so the ad never quotes a number from the wrong price list.
- **The category hero**: If the store spans several categories, pick one per campaign. An ad about a camping stove and an ad about a tent belong in different campaigns with different shoppers in mind.
- **Options that matter**: Product options such as size, finish or compatibility can decide the sale. Name the option the ad should feature and which ones it should not mention, so the landing selector does not contradict it.
- **The trade credibility angle**: If professionals buy from your trade side, that can be a retail angle: the same tool the workshop uses. Keep it factual and avoid implying an endorsement from any named business.
- **A storefront per market**: Stores that run separate storefronts for different brands or regions should say which one the ad points to, so currency, range and shipping wording match that storefront.

## What a hosted catalog platform means for the ad

- **A SaaS platform**: BigCommerce calls itself a leading Open SaaS ecommerce platform for B2C and B2B brands, so store owners work within the platform rather than running their own hosting stack.
- **Retail and trade side by side**: BigCommerce's B2B features include customer groups with role based access, price lists and a built in quoting engine, so one store can show different prices to trade buyers and to the public.
- **Several storefronts from one account**: BigCommerce Multi-Storefront lets merchants launch multiple storefronts from a single store and manage them from one dashboard, adding products or updating pricing once across them.
- **Three entry points for one product**: Each campaign delivers three finished ads from the same description, each a vertical 9:16 MP4 of about 15 to 30 seconds with its own angle on the hero product.
- **The check is yours**: You review the files and every claim before anything runs, and you follow advertising law and the rules of the platforms you buy ads on.

## Choosing the hero product

| Question | Why it matters for a large catalog | Write in the brief |
|---|---|---|
| Which item do new customers buy first? | It is the easiest way in | The starter kit and what follows it |
| Which price list applies? | Trade and retail prices differ | Public retail price only |
| Which storefront? | Range and shipping differ by storefront | The US storefront |
| Which option leads? | The selector must match the ad | The black finish, standard size |
| What is out of scope? | Keeps the ad on one product | No other categories mentioned |
| Which page receives the shopper? | Product or category page | Product page, option preselected |

## What is a UGC ad for a BigCommerce store?

It is a short vertical video in the informal look of social media that introduces one product from a larger catalog to a shopper on paid social and sends them to that product's page. For a store with a big range, it works as a front door: one clear product, one reason to visit, with the catalog doing the rest. With AIUGCAdGenerator, UGC-style is a format only; the ads are not reviews or testimonials.

_A catalog ad that rotates many products from a feed is a different format. These are three finished ads about one product._

## Questions from stores with large catalogs

### Should the brief cover my whole catalog?

No. A campaign is built around one product brief, so pick the item new customers should meet first. A product URL or a written brief for that item is enough.

### How do I keep trade pricing out of a retail ad?

Give the public retail price and wording, and check the finished ads against what a logged out shopper sees on the product page.

### Which page should a paid social shopper land on?

Usually the hero product page with the featured option already selected. Some stores prefer a category page when the ad is about a range, but that is a different brief.

### Can I run campaigns for several storefronts?

Yes, as separate campaigns. Write each brief for one storefront so range, shipping and currency wording match the page.

### Which plan fits a store that wants many hero products covered?

Monthly plans add campaigns each month. The Pro plan is $199 per month for 10 campaigns (30 finished ads), and ad spend is not included.

### How long until a hero product has its ads?

The three files for that product are ready 24 to 72 hours after your campaign request is accepted, and you can check the campaign status while you wait.

### Are the ads endorsements from my trade customers?

No. They are UGC-style ads in format only, not testimonials and not made by customers, and they should not imply that any named business uses the product.

## Related store platforms and offers

- [WooCommerce stores](https://aiugcadgenerator.com/ugc-ads/stores/woocommerce-stores/): Self hosted stores that control every landing page.
- [Squarespace stores](https://aiugcadgenerator.com/ugc-ads/stores/squarespace-stores/): Smaller, design led shops.
- [Amazon sellers](https://aiugcadgenerator.com/ugc-ads/stores/amazon-sellers/): When the same catalog also sells on a marketplace.
- [Bundle video ads](https://aiugcadgenerator.com/ugc-ads/offers/bundle/): Introduce a set instead of a single item.
- [AI UGC ad creator](https://aiugcadgenerator.com/ai-ugc-ad-creator/): What a campaign includes and what UGC-style means.
- [Ecommerce video ads guide](https://aiugcadgenerator.com/ecommerce-video-ads/): Video ads for online stores, from product page to paid social.
- [All stores and sales channels](https://aiugcadgenerator.com/ugc-ads/stores/)

## Give the catalog one clear front door

Start with the product new shoppers should meet first. You get three finished vertical ads about it to check and test.

[Create my three ads](https://app.aiugcadgenerator.com/sign-up)