CLEARANCE SALE VIDEOS
Clearance sale video ads for stock that is leaving for good
A clearance sale moves stock a store does not plan to carry again: last season's colors, discontinued sizes, packaging that is changing. The claims to watch are the reference price, which has to be a price the item was really offered at, and the returns position, because final sale wording does not remove a shopper's legal rights on faulty goods in places such as the UK. AIUGCAdGenerator turns a product URL or a written brief into a campaign of three finished UGC-style video ads, so three ways of presenting the same end-of-line stock can be compared side by side.
The ads are creative to review and test. You check reference prices, stock and returns wording in every version, and no advertising results are promised.
Three finished ads per campaign. Ad spend not included.
Last updated October 2026
From end-of-line stock to three finished ads
- 01
Say what is being cleared and why
Link the clearance collection or describe it: which products, which sizes and colors remain, the reduced prices and the prices they are measured from, the returns terms and why the stock is going. A URL is enough to start.
- 02
Choose a plan, then confirm the request
Select a plan and a campaign credit and confirm. Saving the inputs or paying does not set production going.
- 03
Match prices and sizes to the shelf
Your MP4s are ready 24 to 72 hours after your campaign request is accepted. Check that no version shows sizes that sold through or prices that changed, then pick what to test in your own ad account.
Clearance angles to compare
Clearance shoppers range from bargain hunters to loyal customers grabbing a favorite before it disappears. Pick the angles you want each video to take and write them into the brief.
Last chance for a favorite
When a product is discontinued, existing fans want to stock up. Say plainly that it will not return, if that is the plan.
Room for the new range
Making space for a new season is an honest and familiar reason for a sale. It also gives the store a way to preview what comes next.
Size hunt
When clearance stock is uneven across sizes, a version aimed at the sizes with most stock left avoids disappointing everyone else.
Price against the regular price
Show the clearance price next to the price the item actually sold at. Both numbers need to be real.
Packaging change
If the product is unchanged and only the box is being replaced, saying so reassures shoppers that nothing is wrong with it.
Final sale, clearly
If clearance items cannot be returned for change of mind, say it in the video so nobody discovers it after the parcel arrives.
What applies to clearance advertising
Former prices must be genuine
The FTC's Guides Against Deceptive Pricing say a former price used in a comparison should be one at which the item was openly offered in good faith for a reasonably substantial period.
Final sale has limits
Under section 31 of the UK Consumer Rights Act 2015, a contract term is not binding on the consumer where it would exclude or restrict the trader's liability for goods rights such as satisfactory quality. In the EU, Directive 2019/771 makes the seller liable for a lack of conformity that becomes apparent within two years of delivery.
Closing-down sales can need a filing
Some US states regulate going out of business sales. Massachusetts, for example, requires a fee, an inventory and a bond to be filed with the city or town clerk before such a sale opens, so ordinary clearance should not be called a closing-down sale.
EU reference price rule
In the EU, an announced price reduction must show the lowest price applied in a period of at least 30 days before it, and member states may allow progressive reductions to refer to the price before the first reduction.
Stock detail belongs in the brief
The brief can list the remaining sizes and colors and the reason for the sale, with product images if you have them.
Three finished videos to check
Each campaign delivers three vertical 9:16 MP4s, about 15 to 30 seconds long, for you to review before publishing.
Clearance mechanics and plain wording
| Rule | Why it matters | How to say it plainly |
|---|---|---|
| Reference price | Has to be a real former price | Was sold at the regular price shown |
| Reason for clearing | Explains the low price honestly | Discontinued color, making way for spring |
| Remaining sizes | Stock may be uneven | Small and medium left |
| Returns | Change of mind and faulty goods differ | Final sale, faulty items still covered |
| Will it return | Fans want to know | This color will not be restocked |
| Further reductions | Progressive markdowns need clear steps | Reduced again on the first of the month |
What is a clearance sale video ad?
A clearance sale video ad promotes reduced prices on stock a store is ending, usually showing the products, the reduced price against the regular price and the reason the stock is going. A UGC-style clearance ad uses the look of everyday social video. AIUGCAdGenerator treats UGC-style as a format choice only, so an end-of-line video it makes never claims to be a bargain hunter's own find.
A clearance ad is not a closing-down notice. Unless the business is really closing, the video should talk about the stock, not the store.
Clearance sale ad questions
Can the video show a was price?
Yes, if it is a price the item was openly offered at in good faith for a reasonably substantial period. Inventing a higher was price is the classic deceptive pricing problem.
Does final sale mean no returns at all?
Not for faulty goods in places such as the UK and the EU, where statutory rights still apply. Say final sale for change of mind, and keep faulty goods covered.
Can a clearance sale be called a closing-down sale?
Only if the business is really closing. Some US states regulate going out of business sales; in Massachusetts the seller files an inventory and a bond with the city or town clerk first.
What if sizes sell out after the videos go live?
Pause the versions that feature them. Showing a size that is gone sends shoppers to a dead end.
When are clearance videos ready?
They come 24 to 72 hours after your campaign request is accepted, so allow for that before the clearance window opens.
What does one clearance campaign cost?
Clearing a single line on the One Campaign plan costs $39 one-time for one campaign of 3 finished ads. Ad spend sits outside that price.
Do the videos pose as bargain hunters?
No. UGC-style describes the format, and the ads are not testimonials or real shoppers' finds.
Related offers and seasons
One brief. Three finished ads.
Clear the line three ways
Send a clearance page or a brief with what remains. You get three finished vertical ads to check against your stock and test.
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