WELCOME DEAL VIDEOS
First order discount videos with the conditions stated up front
A first order discount is a store's handshake: a reduced price on the first purchase, usually in exchange for an email address or phone number. The conditions are where shoppers get frustrated, such as a minimum spend, excluded items or a code that expires, and the sign-up itself brings consent rules for any marketing messages that follow. AIUGCAdGenerator turns a product URL or a written brief into a campaign of three finished UGC-style video ads, so three ways of welcoming a new customer can be compared in one review.
The ads are creative to review and test. You set the welcome terms and check them in every version, and no advertising results are promised.
Three finished ads per campaign. Ad spend not included.
Last updated October 2026
Briefing a welcome deal
- 01
Spell out the welcome terms
Link the product or the landing page and write the terms as a shopper would read them: how much comes off, how to claim it, any minimum basket, which items are excluded and when the code expires. A URL is enough to start; the terms keep the call to action exact.
- 02
Select a plan and confirm
Pick a plan, choose a campaign credit and confirm the request. Paying or saving the details does not start production until you confirm.
- 03
Read the conditions in each version
You can download them from your campaign 24 to 72 hours after your campaign request is accepted. Check that the amount, the minimum and the expiry match your store settings, then decide what to test in your own ad account.
Welcome angles to compare
New visitors arrive with different doubts: whether the product suits them, whether the store is trustworthy, whether the price is right. Pick the doubts you want each video to answer and name them in your brief.
Lower the cost of trying
For a product a shopper has never used, the welcome deal reduces the risk of a first purchase. Lead with the product and let the reduction close the video.
Join and save
If the deal comes with a newsletter or text sign-up, say so plainly. A shopper who knows what they are signing up for is less likely to unsubscribe at once.
The starter pick
Point new customers to the one product most people begin with, so the welcome deal has an obvious first use.
Store introduction
For a brand nobody knows, one version can introduce the store itself: what it sells, where it ships from and how returns work.
Clear minimum
If the reduction needs a minimum basket, make the number part of the message rather than a footnote that appears at checkout.
No code needed
When the reduction applies automatically at checkout, that removes a step worth mentioning. Only say it if it is true.
What shapes first order advertising
Sign-ups bring consent rules
In the United States, FCC rules under the Telephone Consumer Protection Act, at 47 CFR 64.1200, require prior express written consent for telemarketing calls to mobile numbers made with an autodialer or a prerecorded voice. In the UK, PECR regulation 22 requires prior consent for marketing email to individuals, and EU Directive 2002/58 Article 13 does the same.
Email needs a working opt-out
The CAN-SPAM Act requires commercial email to explain clearly how to opt out, and the FTC's compliance guide says opt-out requests must be honored within 10 business days.
Conditions must not hide
The EU Unfair Commercial Practices Directive, in Article 7, treats hiding material information, or giving it in an unclear or untimely way, as a misleading omission when it affects the shopper's decision.
The regular price must be real
A reduction is measured from the price the store normally charges. The FTC's Guides Against Deceptive Pricing call a former price fictitious when an inflated price was set up to make a large reduction possible.
Name the doubts you want answered
You can list the angles you want explored in the brief, so each of the three ads speaks to a different first-time worry.
Your review comes first
You check the finished files, the claims and their suitability before publishing, and follow advertising laws and platform rules.
Welcome deal mechanics in plain words
| Rule | Why it matters | How to say it plainly |
|---|---|---|
| Amount off | The headline number shoppers remember | A set amount off your first order |
| How to claim | Sign-up, code or automatic | Join the list to get your code |
| Minimum basket | Changes whether the deal applies | On first orders over the stated minimum |
| Exclusions | Avoids a surprise at checkout | Not valid on gift cards or sets |
| Expiry | A code that lapses unseen breeds distrust | Code valid for 14 days after sign-up |
| One per customer | Stops repeat use | First order only, one per household |
What is a first order discount video?
A first order discount video is a short paid social clip aimed at people who have not bought from a store yet, presenting a reduced price on their first purchase and the steps to claim it. A UGC-style version uses the look of everyday social video. Under the AIUGCAdGenerator name, UGC-style means a visual format and nothing more: no welcome video it makes is a customer speaking.
A welcome deal video is not the terms page. The full conditions belong on your site, and the video should never contradict them.
Questions about welcome deal videos
Should the video say the exact amount off?
Usually yes. A specific amount or share is clearer than save on your first order, and it matches what the shopper sees at checkout.
Does a sign-up requirement need to appear?
If the reduction depends on joining an email or text list, say so. Hiding the sign-up until the shopper clicks creates distrust and can raise consent problems.
What about a minimum spend?
Say it in the video if it applies, so a first-time shopper is not surprised by it at checkout.
Is it fine to raise prices before running a welcome deal?
No. A reduction is meant to be measured from the price the store normally charges, and inflating that price is the kind of practice pricing guides warn against.
How soon are the welcome videos ready?
Three vertical MP4s arrive 24 to 72 hours after your campaign request is accepted, each about 15 to 30 seconds long.
Which plan fits a team testing welcome messages across many products?
Studio is $399 per month for 25 campaigns (75 finished ads). Media spend is not part of it.
Are the welcome videos real new customers?
No. UGC-style is the format only. The ads are not testimonials and should never be shown as a shopper's own first order.
More offer types
One brief. Three finished ads.
Welcome new customers three ways
Send a landing page or a brief with your welcome terms. You get three finished vertical ads to check against your checkout and test.
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