LUNAR NEW YEAR ADS
Lunar New Year video ads, planned with care
Lunar New Year follows a calendar that is both lunar and solar, so its Gregorian date moves each year, landing between late January and mid February; in 2027 it falls on February 6. It is called Spring Festival in China, Tet in Vietnam and Seollal in Korea, and for many families it centers on time at home together and red envelopes of money from elders. AIUGCAdGenerator turns a product URL or a written brief into a campaign of three finished UGC-style video ads, so you can review three respectful ways of placing your product in the season before anything runs.
The ads are creative for your review. You check tone, cultural detail and every claim, and no advertising results are promised.
Three finished ads per campaign. Ad spend not included.
Last updated October 2026
How a Lunar New Year campaign comes together
- 01
Brief the season, not a stereotype
Give a product URL or a short description, then add who you are selling to and in which markets, how the product fits a gift or a gathering, and any wording or imagery you want kept out. Product photos and an existing logo are optional.
- 02
Choose a plan and confirm
Pick a plan, select a campaign credit and confirm the campaign request. Production only begins once you confirm, not when you save the brief or complete payment.
- 03
Review with someone who knows the audience
The three vertical MP4s arrive 24 to 72 hours after your campaign request is accepted. Watch them with a colleague or adviser who celebrates the holiday if you can, check claims and cultural detail, then choose what to test in your own ad account.
Lunar New Year angles to consider
The strongest seasonal ads usually stay general and warm. Name the angles that fit your product in the brief, and leave out anything you are not sure is right for your audience.
Gifts for family visits
Many people travel back to their hometowns to celebrate with family. Food hampers, tea, skincare sets and home goods fit an angle about what to bring home.
A fresh start
A new year invites a fresh start. Home, wardrobe and organization products sit comfortably in that angle.
Gathering around the table
Spring Festival is mostly celebrated at home with family. Cookware, serveware, snacks and drinks can be framed around hosting or contributing to the meal, without claiming a specific dish or custom.
Thoughtful gifts for elders
Red envelopes usually pass from elders to younger relatives. A gift going the other way, a warm blanket or a good tea set, can be framed around care for older family members.
Limited seasonal packaging
If you release packaging tied to the zodiac animal, check it against the year: 2027 is the Year of the Goat, according to Royal Museums Greenwich.
Order in time
The holiday sets off what is widely called the largest annual human migration, as people head home. An honest order by date in the ad copy can matter more than a louder deal.
What to know before advertising for Lunar New Year
The date moves every year
Lunar New Year is set by the second new moon after the winter solstice, so it falls between late January and mid February. In 2027 it is on February 6. Always check the date for the year you are planning.
Many names, many traditions
The holiday is known as Spring Festival in China, Tet in Vietnam and Seollal in Korea, among others. Customs, foods and greetings differ, so a single generic message rarely fits every audience.
Celebrations last beyond one day
The festival begins on the first day of the first lunar month and ends with the Lantern Festival on the 15th day.
Red envelopes from elders
Red packets of lucky money, called hongbao in China, are generally given by elders to younger generations during the season.
Three ads, one brief
One campaign delivers three finished ads from the same brief, each a vertical 9:16 MP4 about 15 to 30 seconds long, so you can compare three respectful angles together.
You check tone and claims
You review the finished files, the claims and their suitability before publishing, and follow advertising laws and platform rules.
A Lunar New Year planning calendar
| Timing | Focus | What to do |
|---|---|---|
| Autumn | Stock and shipping | Confirm inventory and last order dates for each market |
| Two months ahead | The date and the brief | Check the year's date and write the brief |
| Six to eight weeks ahead | Review | Confirm the campaign request and review the three ads |
| Four weeks ahead | Testing | Test the clearest angle in your own ad account |
| Last fortnight before | Cutoffs | Keep shipping cutoffs accurate in every market |
| The festive period | Tone | Keep messages warm and quieter on sales |
What is a Lunar New Year ad?
A Lunar New Year ad is a short paid social video that presents a product as a gift, a treat or something for a gathering during the new year season observed by many families across East and Southeast Asia and around the world. A UGC-style version uses the look of casual phone video. For AIUGCAdGenerator, UGC-style names a visual format and nothing more, which means no family, customer or celebrant made these ads and none is a testimonial.
A Lunar New Year ad is not a lesson about the holiday. Keep the cultural detail light, accurate and checked by someone who knows your audience.
Lunar New Year ad questions
When is Lunar New Year?
It moves each year with the lunar calendar and falls between late January and mid February; in 2027 it is February 6. Check the exact date for the year you are planning before you set any deadlines.
Should I say Chinese New Year or Lunar New Year?
Lunar New Year is the broader term and includes Vietnamese, Korean and other communities. If you sell only to one community, using the name that community uses is often the warmer choice.
What should I avoid in a Lunar New Year ad?
Stereotypes, costume style imagery and cultural details you have not checked. Keep the tone about gifting, family and a fresh start, and ask someone from your audience to review it.
How far ahead should I plan?
Early, because the season brings heavy travel as people head home. Delivery is 24 to 72 hours after your campaign request is accepted, but stock and shipping deadlines usually set the real timetable.
What do I put in the brief for this season?
The product, the markets and communities you are speaking to, the gift or gathering angle, any seasonal packaging, order by dates, and wording you want left out. A URL alone also works.
Can I run several seasonal campaigns in a year?
Monthly plans suit that. Pro is $199 per month for 10 campaigns (30 finished ads), and ad spend is not included.
Do the ads show real families or customers?
No. UGC-style refers to the format. The ads are not testimonials, and you should never present them as a family's own story.
Related moments and angles
One brief. Three finished ads.
Start the season with three considered ads
Send a product URL or a short brief with the markets you sell into. You get three finished vertical ads to review with care before the new year.
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