BEHIND THE SCENES ANGLE
Behind the scenes ads: how the product gets made
A behind the scenes ad takes the shopper into the making of a product: the workshop, the kitchen, the packing table, the sourcing of a material. It answers a question shoppers rarely ask but often wonder about, which is who makes this and how, and it suits handmade goods, small batch food, print on demand designs and any brand proud of its process. If the process is in the United States, an unqualified Made in USA claim about it has to meet the FTC standard of all or virtually all domestic content. AIUGCAdGenerator can make behind the scenes one of the angles in a campaign of three finished UGC-style ads, drawing on the process photos, clips and facts you supply.
The angle depends on process material you supply, and every production claim is yours to check before testing.
Three finished ads per campaign. Ad spend not included.
Last updated October 2026
From process material to a finished ad
- 01
Collect the process material
Gather photos or short clips of making, finishing and packing the product, then describe each stage in the brief with the facts behind it: materials, where the work happens, how many steps, what is done by hand. Add the product URL and ask for a behind the scenes angle.
- 02
Confirm the campaign
Select a plan and a campaign credit and confirm the request. Adding the process clips or completing checkout does not start production; confirming does.
- 03
Check the process is represented truthfully
All three ads are ready 24 to 72 hours after your campaign request is accepted. Make sure every production claim, such as handmade or made locally, is accurate, then test in your own ad account.
Behind the scenes stories to brief
Process can be told from different angles. These are the ones brands most often choose, depending on what material they have.
The making
Pouring candles, cutting leather, roasting beans. The core of the angle is the craft itself, so clips of the work in progress are the best material.
The material source
Where the wool, cacao or wood comes from and why it was chosen. Sourcing facts should be specific and verifiable.
The quality check
Inspection, testing or tasting before anything ships. This makes visible the care that justifies the price.
The packing table
For small brands, packing each order by hand is part of the charm, and it connects naturally to an unboxing angle.
The small team
This version introduces the size and character of the business through facts, such as how many people make the product, without promising that anyone appears.
The design process
Sketches, samples and rejected prototypes reveal the thinking behind a product, which suits design-led goods such as furniture, jewelry and apparel.
Process claims and what shoppers value
Handmade must mean handmade
Handmade or handcrafted is an express claim about how a product is made, and FTC guidance says advertisers need evidence for express claims, so the word should reflect how the product is actually made.
Origin claims are regulated
In the United States, an unqualified Made in USA claim must meet the FTC's all or virtually all standard, meaning the product contains no or negligible foreign content.
Organic is a defined term
Under the USDA organic regulations, operations that produce or handle products sold or labeled as organic must generally be certified, and the FTC Green Guides include a section on certifications and seals.
Your process clips as inputs
Product images and existing video are optional inputs in JPEG, PNG, WebP, MP4 or MOV, and only material you have permission to use should be included.
Accuracy is your check
You review the finished ads and their claims, and follow advertising laws and platform rules, before publishing.
Process stages and what they tell shoppers
| Stage | What it tells the shopper | Material to supply |
|---|---|---|
| Sourcing | Where materials come from | Photos of raw materials, supplier facts |
| Making | The skill and effort involved | Clips of the main making step |
| Finishing | Attention to detail | Close photos of finishing work |
| Quality check | Each item is inspected | A clip or photo of the check |
| Packing | Care continues to the doorstep | Photos of packed orders |
| Call to action | A way to buy the result | Shop the current batch |
What is a behind the scenes UGC ad?
A behind the scenes UGC ad is a short vertical video in an informal social style that presents part of how a product is made, sourced, checked or packed, using the brand's own process material, and closes with an invitation to buy. It sells the process as evidence of quality. In AIUGCAdGenerator campaigns, UGC-style refers to the informal look, and the ads are not a customer's visit to the workshop or anyone's testimony.
A behind the scenes ad is not a factory tour or a documentary. It picks one or two process moments that explain why the product is worth buying.
Behind the scenes angle questions
What material does a behind the scenes angle need?
Photos or clips of your real process: making, finishing, checking or packing. Without process material, a founder story or ingredient angle usually fits better.
Can I call the product handmade?
Only if that reflects how it is made. If machines do key steps, describe the hand finished parts accurately instead.
Which brands suit a behind the scenes angle?
Handmade and small batch brands, food and drink makers, print on demand designers, furniture and jewelry makers, and any brand with a distinctive process.
Should sourcing claims go in the brief?
Yes, when they are specific and verifiable, such as the region a material comes from. In the United States, organic labeling generally requires certification under USDA rules, so use the term only where it applies.
Does the campaign film my workshop?
No. The campaign uses the material and facts you supply, nothing is filmed on site, and no particular scene is promised.
Which plan fits a maker releasing new batches regularly?
Solo is $79 per month for 3 campaigns (9 finished ads), which suits a steady release rhythm. Ad spend is not included.
Are the ads presented as customer content?
No. UGC-style is the format, and the ads are neither testimonials nor content made by customers.
Angles that build on your process
One brief. Three finished ads.
Let shoppers see how it is made
Gather your process photos and clips, add the facts and request a campaign. Three finished vertical ads come back to check and test.
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