Explore AIUGCAdGenerator
UGC-style ad angles and concepts
An angle is the reason an ad gives a stranger to care: a problem solved, a myth corrected, a price explained. These guides describe seventeen angles, which products each suits, how the story usually runs and how to name the angle in your brief so a campaign of three finished ads starts from it.
Showing 17 of 17 guides
UGC ads by angle
- Problem solutionThe problem solution ad angle, from annoyance to fix
- UnboxingThe unboxing ad angle: packaging as the first impression
- Product demoProduct demo ads: let the product make its own case
- Before and afterBefore and after ads: showing change honestly
- ComparisonComparison ads: truthful, specific and fair
- Myth bustingMyth busting ads: correct the belief that stops a purchase
- Gift ideaThe gift idea ad angle: selling to the person doing the giving
- Founder storyFounder story ads: why the product exists, told as facts
- Reasons to buyReasons to buy ads: the product's case in a short list
- Objection handlingObjection handling ads: answer the reason not to buy
- TutorialTutorial ads: teach the shopper how to use it
- Price and valuePrice and value ads: make the cost make sense
- Behind the scenesBehind the scenes ads: how the product gets made
- Ingredient spotlightIngredient spotlight ads: one ingredient, explained plainly
- FAQ styleFAQ style ads: answer the questions shoppers ask first
- Sizing and fitSizing and fit ads: help shoppers choose the right size
- Life hackLife hack ads: a clever use, presented honestly
Questions
What does one campaign include?
Three finished vertical 9:16 MP4 ads, about 15 to 30 seconds each, with the concept, hooks, script, shot structure, captions and editing as appropriate.
When do the ads arrive?
Delivery is 24 to 72 hours after your campaign request is accepted. You download the files and choose what to test in your own ad account.
One brief. Three finished ads.
Start with one brief
Paste a product URL or write a brief, and review three finished UGC-style ads.
Create my three adsAlready have an account? Sign in