TUTORIAL ANGLE
Tutorial ads: teach the shopper how to use it
A tutorial ad teaches a short how-to with the product: a recipe, a styling technique, a setup, a routine. The shopper learns something useful, and the product becomes the natural tool for doing it. In a 2018 Pew Research Center survey, roughly half of US YouTube users said the site is very important for figuring out how to do things they have not done before. The angle suits products with a technique to them, such as hair tools, makeup, coffee equipment, craft supplies and fitness gear. AIUGCAdGenerator can make tutorial one of the angles in a campaign of three finished UGC-style ads, built from the steps and material you put in the brief.
The steps come from you and must follow the product's instructions. The ads are creative to review and test, not official instructions.
Three finished ads per campaign. Ad spend not included.
Last updated October 2026
How to brief a tutorial angle
- 01
Write the steps you want taught
List the how-to in order, three to five steps, with any quantity or setting that matters, and note what the finished result should look like. Clips or photos of each step help a lot; add the product URL and ask for a tutorial angle in the brief.
- 02
Select a credit and send the request
Choose a plan, select a campaign credit and confirm the campaign request. Until you confirm, the steps sit saved and nothing is in production, even after payment.
- 03
Check the steps match the manual
The finished ads are ready 24 to 72 hours after your campaign request is accepted. Compare every step against the product's instructions and safety warnings, then choose what to test in your own ad account.
Tutorial formats brands ask for
A tutorial can teach many things. These are the formats that tend to suit short vertical ads; pick the one closest to your product.
The single technique
One move done well: a heatless curl, a latte art heart, a clean caulk line. A single technique is the right size for a short ad.
The recipe
Food and drink products often teach a simple recipe that uses them, like a sauce stirred into noodles or a powder blended into a smoothie. Give real quantities.
The routine
Skincare, haircare and fitness products fit into a sequence. A routine tutorial places the product in order and names what comes before and after it.
The setup
Tech, furniture and home devices often worry buyers at setup. A tutorial that walks through it in real steps doubles as reassurance.
The beginner's first try
Craft supplies, instruments and sports gear sell to people starting out. A tutorial pitched at a first attempt invites new hobbyists in.
The care guide
How to clean, store or maintain a product extends its life and reassures the buyer it will last. It works well for cast iron, leather, knives and shoes.
What makes a tutorial ad work
People learn from video
Pew Research Center's 2018 survey of US adults found that learning how to do new things is an important reason people use YouTube, across a wide range of age groups.
Instructions and warnings come first
A tutorial should match the manufacturer's directions and include relevant safety steps, and YouTube's dangerous content policy prohibits challenges that pose an imminent risk of physical injury.
Results should be achievable
The finished result at the end should be one a typical buyer can reach by following the steps, because a result shown in an ad is a claim the FTC expects to be supported, whether stated or implied.
Steps and clips as inputs
A URL or written brief is enough, and optional inputs such as product images and existing video let a tutorial draw on your own material.
A tutorial among three angles
One campaign delivers three finished ads that differ in angle, so a tutorial can be compared with, for example, a demo and a reasons to buy ad.
A tutorial brief, step by step
| Brief item | Purpose in the tutorial | Example |
|---|---|---|
| Goal of the tutorial | Tells the viewer what they will learn | Loose waves with a flat iron |
| Steps in order | Gives the ad its structure | Section, twist, glide, release, shake out |
| Settings and amounts | Makes the result repeatable | Medium heat setting |
| Safety notes | Keeps the method responsible | Use heat protectant, keep away from the scalp |
| Finished result | Shows the payoff | Photo of the final look |
| Next step | Turns learning into buying | Shop the iron and protectant |
What is a tutorial UGC ad?
A tutorial UGC ad is a short vertical video in a casual social style that teaches a simple how-to using a product, step by step, so the viewer leaves with a skill and a reason to buy the tool. It sells by being useful. AIUGCAdGenerator uses UGC-style to describe this informal format, which means the tutorial is not a customer's own lesson and is never presented as one.
A tutorial ad is not a product manual. It teaches one useful technique, while the full instructions and warnings stay with the product.
Tutorial angle questions
Which products suit a tutorial angle?
Products with a technique: hair tools, makeup, coffee equipment, cookware, craft supplies, instruments and fitness gear. Products with no method of use usually suit a demo or reasons to buy angle better.
How many steps should a tutorial ad teach?
Three to five steps is a workable size for a short vertical ad. If the full method has more, teach one part of it well.
Do I need footage of each step?
It helps a great deal, since tutorials rely on seeing each move. Without clips, describe the steps clearly and supply photos of the result.
What if the tutorial involves heat, blades or chemicals?
Include the relevant safety steps in the brief and keep the method within the manufacturer's directions. Check the finished ads for anything that looks unsafe before testing.
When are the tutorial ads ready to watch?
A campaign's three ads are ready 24 to 72 hours after your campaign request is accepted, each a vertical 9:16 MP4 about 15 to 30 seconds long.
What does a single tutorial campaign cost?
One Campaign is $39 one-time for one campaign of 3 finished ads and covers a tutorial campaign of three ads, with ad spend paid separately.
Is the person teaching a real customer?
No specific person is promised in any ad. UGC-style is the format, and the ads are not testimonials or a customer's own lesson.
Angles for products with a technique
One brief. Three finished ads.
Teach something useful with your product
List the steps, add clips if you have them and request a campaign. Three finished vertical ads come back to check against the manual and test.
Create my three adsAlready have an account? Sign in