PROBLEM SOLUTION ANGLE
The problem solution ad angle, from annoyance to fix
A problem solution ad opens on a frustration the shopper already has, then presents the product as the way out of it. In the United States, the FTC expects an advertiser to hold evidence for a claim before the ad runs, and the promise that a product fixes a problem is exactly that kind of claim. AIUGCAdGenerator turns a product URL or a written brief into a campaign of three finished UGC-style ads, and you can name problem solution as one of the angles you want explored, next to two other ways into the same product.
You choose the problem and supply the facts behind the fix. The ads are creative to review and test, and no advertising results are promised.
Three finished ads per campaign. Ad spend not included.
Last updated October 2026
Asking for a problem solution ad, step by step
- 01
Describe the problem in the shopper's words
Write the frustration as a customer would say it, then the one thing your product changes about it. A tangled charging cable, a pan that sticks, a bag with nowhere for keys. Add the product page URL, any photos or short clips of the product in use, and say plainly that you want a problem solution angle. A URL or a few clear sentences is enough to begin.
- 02
Pick a plan and confirm the campaign
Choose the One Campaign plan or a monthly plan, select a campaign credit for this product and confirm the request. Nothing goes into production when you only save the brief or complete checkout; the confirmation is the step that starts it.
- 03
Watch the fix land, then test it
Expect the three MP4s 24 to 72 hours after your campaign request is accepted. Play each one and ask whether the problem is stated fairly and whether the fix is something your product really does, then pick what to test in your own ad account.
Ways to frame the problem in the brief
The problem you pick decides who stops scrolling. These are framings brands often weigh against each other; name the one you want, or ask for problem solution as one of three angles.
The daily annoyance
Small, repeated frustrations make strong openings because the viewer felt them recently: cold coffee, a phone at low battery, socks that slip down inside a shoe. The product only has to fix one of them convincingly.
The wasted effort
Some problems are about effort rather than discomfort, such as scrubbing a grill grate or untangling a necklace chain. The fix reads as relief, and the call to action can point to how little the shopper now has to do.
The failed first attempt
Plenty of shoppers have already tried something that did not work. Opening on that earlier disappointment, without naming any rival brand, explains why this product is built differently.
The hidden problem
Some products solve a problem the shopper has not named yet, like a water filter for taste or a lint roller for a dark coat. Here the opening has to make the problem visible before the fix can matter.
The moment of need
Tie the problem to a situation: a rainy commute, a long flight, guests arriving for dinner. A concrete moment helps the viewer picture the product inside their own week.
Problem first, proof second
A fix is easier to believe with something solid behind it, such as a material, a measurement or a test result. Put that fact in the brief so the middle of the ad has support once the problem is set up.
Why the problem solution structure works
Implied claims count too
FTC guidance says advertisers must back the claims consumers take from an ad by inference, not only the words spoken, so showing a problem disappear is itself a claim about the product.
The fix must be true
In the United States, FTC guidance says ads must be truthful and not deceptive, and the advertiser needs objective evidence for a claim before it runs. If an ad says a product solves a problem, that evidence has to exist.
Health problems need care
Framing a medical condition as the problem turns the fix into a health claim, and FTC guidance says health claims in ads generally need competent and reliable scientific evidence. Everyday discomforts and inconveniences are simpler ground.
Named in the brief, explored in the campaign
You can name the angles you want explored in the brief, so problem solution can sit next to two other angles in the same campaign of three ads.
You review the fix
Before anything runs, you check the finished files and every claim about the fix, and you follow advertising laws and platform rules.
Structure of a problem solution ad
| Part of the ad | What it does for the shopper | What to give in the brief |
|---|---|---|
| Opening | Names a problem the viewer recognizes | The frustration in plain customer words |
| Sharpening line | Makes the cost of the problem felt | When and where the problem shows up |
| The fix | Introduces the product as the answer | The one feature that solves it |
| Support | Gives a reason to believe the fix | A fact you can back, such as a material or test |
| Call to action | Tells the shopper what to do next | The page to visit and any current deal |
What is a problem solution UGC ad?
A problem solution UGC ad is a short vertical video in the everyday style of social media that opens on a specific frustration and then presents a product as the way to fix it, usually ending with one clear next step. The angle is defined by its order: the problem comes first, so the product arrives as an answer rather than an announcement. In AIUGCAdGenerator campaigns, UGC-style names the look of the ad; nothing in it is a customer's own account of the problem.
A problem solution ad is not a before and after ad. It describes a frustration and a fix, and it does not need to picture a result on anyone.
Problem solution angle questions
What should the brief say for a problem solution angle?
Name the problem in the words a customer would use, the feature that fixes it, one fact that supports the fix, and the action you want next. Ask for problem solution by name so it is one of the angles explored.
How big should the problem be?
Pick a problem the viewer meets often and describe it at its real size. Exaggerating the problem also stretches the claim about the fix, and that claim still needs evidence.
Can the problem be a health issue?
Be careful. Presenting a medical condition as the problem makes the ad a health claim, which FTC guidance says generally needs competent and reliable scientific evidence, and Meta's ad standards prohibit claims to cure conditions such as diabetes or cancer. Everyday inconveniences are simpler.
Is it fair to mention a product the shopper used before?
You can describe a common earlier frustration in general terms. Naming a specific competitor turns the ad into comparative advertising, which FTC guidance says is legal in the United States as long as it is truthful.
Will every ad in the campaign use problem solution?
The three ads differ in their angle. You can ask for problem solution as one of them and name the others you want, such as a product demo or a reasons to buy angle.
What does a single problem solution campaign cost?
The One Campaign plan is $39 one-time for one campaign of 3 finished ads, covering three finished ads from one brief. Ad spend is not included.
Do the ads claim a customer had this problem?
No. UGC-style is a format, not a customer account, so the ads should never present the problem as someone's personal experience or review.
Other angles that start from the shopper's need
One brief. Three finished ads.
Start with the problem your product fixes
Write down the frustration and the fix, then request a campaign. Three finished vertical ads come back to watch, check and test.
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